Pooja S. Nair Examines California’s First-in-the-Nation AI Real Estate Disclosure Law

California’s new AB 723 introduces groundbreaking disclosure rules for digitally altered real estate images, creating important new compliance obligations. ECJ Partner Pooja S. Nair, writing for the Beverly Hills Courier, explains that beginning January 1, 2026, brokers and salespersons must clearly disclose when images are digitally altered and provide access to the unedited originals. These requirements supplement and reinforce California’s existing prohibitions against deceptive real estate advertising and have significant implications for online real estate listings that utilize AI tools or digital alterations. 

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