Kenny Hsu

Kenneth (Kenny) P. Hsu is a Partner in the Litigation and Intellectual Property Departments with a focus on brand protection, intellectual property disputes, and complex commercial litigation.  

Kenny advises clients from a wide range of industries, such as apparel, food and beverage, and technology, in protecting their brands. He prosecutes and defends clients in intellectual property disputes, including trademark and patent infringement actions, in federal and state courts. In addition, Kenny regularly counsels clients regarding trademark matters, including applications, responses to office actions, licensing, and portfolio strategy.

Kenny also has substantial experience representing clients in contract disputes, corporate governance disputes, class actions, and other complex litigation matters. While Kenny frequently litigates matters through trial, arbitration, and/or appellate proceedings, his practice primarily focuses on finding strategic, cost-effective resolutions customized to each client’s business goals while minimizing the burdens of litigation.

During law school, Kenny served as editor-in-chief of the Hastings Business Law Journal. He also externed for the Honorable Susan Y. Illston, U.S. District Court for the Northern District of California, and for the U.S. Securities and Exchange Commission. Prior to law school, Kenny worked as a press aide for an elected official in New York City, New York and as a seasonal sportswriter for the Los Angeles Daily News. 

Kenny serves on the Board of Directors for the Philippine American Bar Association and is an active member of the San Fernando Valley Bar Association. On multiple occasions, he has been recognized as a “Minority Leader of Influence” by the Los Angeles Business Journal and as a Southern California Rising Star by Super Lawyers.

Represented international fast-food brand in pending trademark infringement action, resulting in preliminary injunction against former domestic franchisor affirming client’s ownership in brand.

Represented footwear manufacturer in high-profile trademark and trade dress infringement action, resulting in a favorable settlement – less than 1% of the initial demand – after expert discovery and dispositive motion practice.

Represented fast food brand in informal enforcement of trademark portfolio against “knockoff” brand, resulting in resolution involving complete overhaul of other party’s branding.

Represented chief executive officer of technology company in nine-day arbitration resulting in complete victory of claims for breach of contract and negligent misrepresentation against real estate developer.

Represented national cannabis retailer in five-day arbitration resulting in complete victory on contract claims and defense of contract, fraud, and fiduciary duty counter-claims.

Represented medical device company and its executive officers in successful dismissal of securities fraud class action at the pleading stage.

Represented manufacturer of wipes products against consumer fraud class action brought by several municipalities, resulting in favorable settlement during discovery.

Represented IT solutions company in contract dispute with technology company involving sensitive government contracts, resulting in favorable settlement following extensive, Court-supervised mediation.

Represented accounting firm against audit malpractice claim by municipality, resulting in favorable settlement during discovery.

Represented corporate director and officer in successful appeal of attorneys’ fees award.

Represented various companies in responding to shareholder demands and derivative claims.

Represented patent licensing company against contract and tort claims initiated by former customers, resulting in favorable settlements.

Represented national retailer in various employee class actions and representative actions asserting violations of the California Labor Code.

Honors & Recognitions

Minority Leaders of Influence, Los Angeles Business Journal, 2024-2025

Super Lawyers: Southern California Rising Stars, 2025

Best Lawyers: Ones to Watch, 2024

Community & Professional

Philippine American Bar Association, Board of Directors

San Fernando Valley Bar Association, Member                              

ProVisors (Professional Association of Trusted Advisors), Member

Client Alerts

Publications