CPG Packaging and Labeling 360: Best Practices and Common Pitfalls [Webinar Recording]
CPG packaging and labeling presents unique challenges for the food and beverage industry. Product packaging is a prime opportunity to market a brand to consumers. Research suggests that 70% of shoppers make a purchase decision while looking at a package on the shelf. At the same time, federal regulations set strict standards for information that must be included on product labels, and on the claims food and beverage companies can make on CPG products. Brands also face the threat of false advertising and consumer protection lawsuits based on claims made in product packaging and labels.
Ervin Cohen & Jessup’s Food, Beverage and Hospitality Group invites you to join industry experts from Food Consulting Company and CPG Growth Partners for a one-hour roundtable discussion to help you better understand best practices and common pitfalls in brand packaging and labeling. Learn how to minimize risks and maximize the marketing potential of your packaging and labeling. Topics will include:
Best practices for companies in approaching labeling and packaging from the regulatory/compliance perspective; Best packaging practices and pitfalls to avoid for companies from the CPG marketing perspective; Claims in product advertising and labeling; Trends in consumer class action lawsuits, including the type of claims most often litigated; and Regulatory trends in labeling/packaging.
