Pooja S. Nair Examines California’s New AI Pricing Law, AB 325

In her monthly real estate column for the Beverly Hills Courier, ECJ Partner Pooja S. Nair examines California’s new law targeting the use of AI-driven pricing tools and algorithms. AB 325 expands antitrust liability by prohibiting certain uses of shared pricing algorithms and lowering the pleading standard for claims under the Cartwright Act. The legislation also significantly increases penalties and signals a more aggressive enforcement posture from regulators. Pooja’s analysis explores how the law, though prompted by rent-setting software, applies across industries using algorithmic pricing.

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