ECJ Client BakeSpace.com Earns Back-to-Back Webby Award Honors

March, 2008

ECJ client BakeSpace.com - the Web's largest food themed social network and recipe swap - has been named a Webby Award "Official Honoree" for the second year in a row, and was the only food oriented site recognized in the highly competitive Social Networking Category.

Launched in August 2006, this grassroots online community serves as a virtual kitchen where members gather to post, search and exchange recipes, share culinary tips and build relationships with other foodies from around the world. Described by the New York Times as the "Oscars of the Internet," the Webby Awards honor excellence in Web sites, online film and video and interactive advertising. They are presented by the 550 members of the International Academy of Digital Arts and Sciences for what the Academy deems as "outstanding work that is setting the standards for the Internet." This year's 12th annual competition included nearly 10,000 entries from all 50 states and more than 60 countries.

BakeSpace is a free online community where members can post, search and swap recipes, create their own "online kitchen," raid the "virtual pantry" (forums), upload cooking videos, conduct live cooking demonstrations and interact with other food enthusiasts from around the world. More information is available at http://www.bakespace.com/. The site is designed for anyone interested in cooking or baking - whether they rely on the microwave or prepare gourmet meals from scratch. Members come from more than 170 countries, and range from teenagers just starting to explore the culinary lifestyle to great grandparents who want to share and catalogue their treasured family recipes. All share a passion for food and learning from one another.

In addition to attracting foodies from around the world, BakeSpace has partnered with brands such as KitchenAid, McCormick, Sara Lee, Kodak, Universal Studios, Fox Searchlight and ABC to host a range of unique, highly engaging promotions.